Selling Yourself: Reality of Public Relations in the 21st Century

This week, our class has put together a number of materials for a Public Relations campaign, including a press kit, for a story that was tied to the college and its students. 

I was able to practice a lot of skills that I have learned from this course and from outside life experiences, such as setting tangible goals, assessing those goals, and how to drive traffic to your work.

The biggest lesson from this assignment though, was an affirmation that in our modern context, we all are constantly marketing, or selling ourselves and our products. 

Working in the field of Public Relations for just a little while made me realize that while one must sell themselves to be successful, you can also hire people to sell you. 

I am just one of many who are unsure of what this work will look like for certain as time progresses, but some safe assumptions are that we will continue to utilize the newest technological advances in order to reach larger audiences. 

This work demands that you be seen, and if you do it well, make sure that you are in charge of how people see you. If you are not seen, you simply get left behind in the overwhelming amount of tweets. The next thing you know, your target audience has refreshed the page. 

By far, the most important lesson from this project has been, if you want to be successful, people have to see it. So ultimately: go get seen, or hire someone to do that work for you.